The Artisan Circle
The Artisan Circle is central to Softgold’s mission a place where traditional skills, mindful living, and heartfelt artistry unite. In addition to our family’s work, we are proud to partner with a broader community of independent artisans from all over India, many of whom we have known for generations. These connections go beyond business they are enduring, trusted relationships based on shared values and profound mutual respect.
Namda wool Rugs Traditional craft
Kashmir, India
Mushtaq sahib weaving Ikkat pashmina shawl
Kashmir, India
Ghulam mohidin sahib making Hand Embroidered silk cushions
Kashmir, India
Hand Block prints
Jaipur, India
Kapil jee Gold smith
Jaipur, India
Baraba Danish Artist, Art by BAKAOS
Denmark
marielmanuel Designer custom made Pashmina
Milan, Italy
Pashmina art Exhibition Judith Mähr and Arshid Thulla
Austria
The Artisan Circle
The Artisan Circle is central to Softgold’s mission a place where traditional skills, mindful living, and heartfelt artistry unite. In addition to our family’s work, we are proud to partner with a broader community of independent artisans from all over India, many of whom we have known for generations. These connections go beyond business they are enduring, trusted relationships based on shared values and profound mutual respect.
Artisan Stories
In this circle, you will discover a variety of handmade treasures that showcase the cultural depth and creativity of Indian craftsmanship. From hand-hammered singing bowls and organic, hand-woven yoga mats to vintage Kantha throws, recycled silk kimonos, and block-printed cotton fabrics, each item narrates a tale — of heritage, sustainability, and careful creation.
Many artisans use reclaimed and vintage materials, giving new life to old textiles and transforming them into wearable art, eco-friendly home decor, and unique accessories such as pouches, toiletry bags, and jackets. Their craftsmanship is based on traditional methods yet skillfully tailored for contemporary living.
By showcasing their work at Softgold, we hope to amplify their voices and talents to a broader audience, allowing you to support crafts that are not just handmade, but also profoundly human