The Founder's Journey

I am part of this story  not just a business, but a living legacy. Long before I knew the word Pashmina, I was surrounded by it. As a child, I played near the looms where artisans turned silence into warmth.

Our legacy covers four generations.

My journey took me to custom jewelry, but I still hold onto the essence of Pashmina. I discovered a new kind of magic in precious stones  a unique vibe and story in every gem. Each piece I create is personal, reflecting a person’s taste, memories, or hidden dreams. No two people choose the same, and that itself is a form of art.

I carry two important legacies: the beauty of gemstones and the timeless art of Pashmina. Soft Gold is not just a brand; it symbolizes the warmth of home, the sounds of the valley, and a unique heritage crafted thread by thread.

Today, less than 5% of Pashminas are truly pure and handmade. Most are just machine-made copies. What we offer is authentic in texture, rich in story, and enduring in spirit.